New campaign promotes Clinical Research to NHS staff, patients and the public

20 May 2014

A new campaign is being launched on Tuesday 20 May, which is International Clinical Trials Day, promoting clinical research to patients, medical professionals and the public.

Clinical Research

The National Institute for Health Research (NIHR) and NHS partners, including Bridgewater Community Healthcare NHS Trust, will be backing the campaign and promoting the fact ’it’s ‘OK to ask’ about clinical research.

Clinical research is used to improve treatments in the NHS, and covers a range of activities such as the safety and effectiveness of new drugs, finding out how a procedure could be improved and whether a technique is safe and effective.

Last year, 95 Bridgewater patients and service users took part in clinical research studies. Thanks to those patients, we are learning more all the time about how to deal with a whole range of medical conditions, and contribute to those breakthroughs in treatment that will improve lives.

In a recent national poll only 21% of patients and the public said that they would feel confident asking their doctor/health professional about research opportunities.

People who take part in clinical research often feel that they are taking an active role in their healthcare and helping others by identifying best treatments. In many cases doctors, nurses and other health professionals will tell patients about research, but we also need patients to ask about it and keep research at the top of the NHS agenda.

Who and what should you ask?

If you have a medical condition and are undergoing treatment, you could ask your nurse, health professional, family doctor or consultant about clinical research, and whether it might be right for you.

If you do ask tell us what your did, the response you received to your question and any other comments you have.

By measuring patient/carer responses to the ‘OK to ask’ campaign we will be able to let clinicians know that patients are interested in research. It will also help us to see where we may be able to improve our response to patients who want to take part in research.

Getting involved

Please support the OK to ask campaign by:

  • Asking your health professional, nurse, family doctor or consultant about clinical research for you or someone you care for;
  • Tell us what you asked, the response you received and any additional comments by contacting Bridgewater’s Research & Clinical Audit Team at

You are here